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What is eCommerce?
Generically speaking, eCommerce is the doing business
over The Internet. The first step is setting up a Merchant
account which allows you to process credit cards transactions
online.
Is it expensive to start a business that is primarily
or solely eCommerce?
No. The good thing about The Internet is that it
is much cheaper to sell your products than it is in the physical
world. You can literally start selling products over The Internet
within a week our simple to setup template eCommerce Web Site packages.
What do I need to buy in order to sell products
over The Internet?
Many businesses start out by only accepting personal
checks and money orders. To start this all you need is a checking
account; a web-site that displays your products and an order form
that sends the customers' order information to you. However, for
most businesses this limits the audience that you can sell your
wares to, therefore credit card processing becomes the preferred
method of receiving payment. To accept credit card payments it is
necessary to have a Merchant
account.
The fact is, 87% of Internet customers buy online
with their credit cards. If you only accept credit cards
by phone (or worse, you make customers mail you checks), you're
losing over half of the sales you should be making.
Where do I obtain a merchant account?
There are several resources for obtaining a merchant
account. Financial institutions, such as your local bank can provide
you with a merchant account. Unfortunately, most of the time your
local bank will require that you have been in business for at least
two years, and will want you to guarantee a certain amount of transactions
or else face a higher monthly fee. Another way to obtain a merchant
account is through an independent credit card processing company.
These are companies that specialise in providing ONLY credit and
debit bankcard transaction processing. Alive OnLine has partnerships
in place that can easily secure your Merchant account.
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How much does it cost to open a merchant account?
We recommend two main providers for setting
up your Merchant account. One is based in the US and the other
here in Australia.
How do I get approved for a merchant account?
Unless you have previously had a problem using a merchant account
you are virtually guaranteed of being approved for a merchant account.
If for some reason you are declined your setup fee will be refunded.
How do I use my merchant account to process credit
cards?
There are two ways to process
your credit card transactions
- an automated real time transaction system online
- or manually processed credit card transactions
Both systems incorporate a secure online order form
where customers enter information like: their credit card number,
the expiration date, and the name on the card. The difference being
that with the manual system you take all the orders that come through,
verify them manually and then enter them into your bank account.
The automated system processes them in real time,
verifies them and puts the funds directly into your bank account.
This is a true eCommerce system, totally automated, you make money
while you sleep.
What is a shopping cart?
Most people that have done any shopping on The Internet
will know what a shopping cart is. It is the interface you use to
place an order for something. Either by hitting a button that says
"order" or by clicking boxes next to products you want to buy. Shopping
carts also have a form that gathers information necessary to bill
and ship the goods to the customer. Shopping carts also need to
be compatible with automated credit card system that you are using.
See our eCommerce Solutions.
Or tell us what you
need and we can create a custom solution for you.
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